Deciding the masthead font: I decided a sans-serif font would work better as it looks cleaner and more professional.
I liked this font for the way it has a slight lean forward- some of my target audience preferred this one as it seemed more professional. However, it is not common for film magazines to use italicised fonts.
Initially, I liked the look of this font due to its uniqueness and the style of it. However, I did not go for this as it would be limiting with the colour palette possibilities and did not stand out to my audience feedback.I tested different typography for the masthead as shown below. I am going to have the masthead Capitalised with the "THE" in a smaller size and just above the "EXCLUSIVE."
